Monday, April 26, 2010

Zengaku Lite - Marketing success?

Well... it has been a few days now that we've had Zengaku Lite out there. It already has many more downloads then Zengaku, and we've had a couple of days with multiple sales of the full version.

We initially started out with the $0.99 price because we figured we would target impulse buyers and we were more concerned with numbers rather than profit. As the sales began to trail off, it became apparent that we needed to figure out marketing... and maybe people really do want to try before they buy.

With the release of Zengaku Lite - we raised the price (to $1.99) which I feel is still a steal for the quality of the game. So now users can try before they buy, and if they like it, I don't think the extra buck will be a factor.

Now if only we could find a way to get everyone with an iPhone to try Zengaku Lite. I mean... it's free! We're trying Facebook ads, and the review on AppSafari (4.5/5) has likely helped a bit too.

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